Tuesday, 20 July 2010

MAC Rodarte: the Power of Beauty Bloggers

MAC has bowed under the weight of mass blogger protest and consumer horror, agreeing to donate $100,000 to 'a non-profit organisation that has a proven, successful track record of helping women in need and that can directly improve the lives of women in Juarez in a meaningful way'. They're also going to change the product names used in the collection.

We have a result. But is it good enough? I initially read the amount as pounds, not dollars (it's late and I'm tired!) and felt semi-consoled. However, $100,000 converts to just over £65,650. When Caroline at beautymouth.com tells us that MAC's number one UK outlet makes £86,538 a week. One shop! I'm thinking no.

MAC are no doubt trying to spin this publicity in their favour. I just hope that their customers have a long memory. I certainly won't forget the total absence of judgement and ethics that made this collection a reality; one that could have been sitting proudly on your local counter. Not one penny would have gone to the women of Juárez.

And it gets worse. The reaction from Rodarte is truly astounding:

'We recognise that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.'

Sorry, what was it they're doing? I think I missed it. Oh, that's right. Nothing.

Anyone who feels that MAC aren't doing enough, please sign our petition here

1 comment:

  1. I agree. Thanks for pointing out the fact that $100,000 is less than they make in one store in one day. That makes the point very well.
    For my detailed thoughts on the response and what I think our next steps should be, here's my blog post:


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