I haven't bought a single Maybelline product since I tried their stick foundation many years ago and decided that it gave me spots. It wasn't a conscious decision to boycott the entire brand but I've not felt tempted to buy from them again.
It occurred to me yesterday that maybe my 'brand grudge' was a bit harsh, however it's difficult to change habitual thought. Brand loyalty is a funny thing. Once lost it's difficult to get back.
I really hated Revlon's DoubleTwist Mascara. In my opinion it's supremely bad. I'd probably not buy another of their mascaras because of it; after all, why would I assume that they'd be any better? My judgement has been cast. I'd still buy their other products but the only way Revlon could win back my mascara-buying custom would be to put a free one on the front of a magazine or similar. If it were amazing I'd count DoubleTwist a clumpy-lashed, dumpy-wanded anomaly. There are just too many other decent brands out there for me to waste time and money on crap that doesn't work.
Clearly I'm pertinacious. In fact, writing this I was both amused and alarmed to detect echoes of Mr Darcy's famous line: 'My good opinion once lost is lost forever'. I love Pride and Prejudice but, as Elizabeth Bennet would say, that is a failing indeed.
Would you have shunned Maybelline foundations for a decade due to one bad experience? Could Revlon's two-lashes-per-eye clumpfest have poisoned your feelings towards all of their future mascaras? Do leave me a comment while I google images of Colin Firth...