The team at Liz Earle spent six years on the creation of this range, never settling for less than perfection in terms of raw ingredients, performance and even scent. The resulting one-suits-all shampoo and three different conditioners are designed to look after every hair type. Between 26 August and the product launch date of 2 September, eager Liz Earle customers placed over 9,500 pre-orders.
Botanical Shine Shampoo
The challenge in creating a shampoo free from sodium lauryl/laureth sulphate was to find an ingredient that produced a similarly satisfying lather without stripping hair. After much trial and error the humble coconut came to the rescue, providing the ideal cleansing agent for foam with no chemical nasties.
This shampoo deserves not to be confined to the 'SLS/SLES-free' category, as it performs on a par with high-end shampoos of any type, leaving hair clean, manageable and shiny. A 10 pence-sized dollop of product produces a good lather, distributes well and rinses quickly.
What I like most about this shampoo is that it feels mild and gentle on my hair. I don't have to worry about switching shampoos to avoid build-up as it doesn't rely on synthetic silicons to impart shine.
Botanical Shine Conditioner
The conditioners in the line are aimed at three different hair types: oily, normal and dry or damaged. I opted for the latter to repair my highlighted, frazzled ends – even though my roots are oily. I apply it mainly to the lengths and ends but don't find it too rich or heavy should some go on my scalp.
The texture is thick and luxurious thanks to yango oil pressed from seeds harvested by tribes in Kenya and West African shea butter from the Tung Teiya Women's Shea Association in Ghana. The use of these ingredients provides jobs for poor communities and ensures that valuable ecosystems are protected.
These products leave my hair squeaky clean, moisturised and healthy. Both shampoo and conditioner cost £7.50 for 200ml, which I think is excellent value, particularly considering the quality of the ingredients. Whether you have a sensitive scalp and need to steer clear of SLS or are simply after a shampoo and conditioner to give you swingy, sweet-smelling hair, I fully recommend the Liz Earle Botanical Shine range. It's available at Liz Earle shops, lizearle.com and John Lewis.