Thursday, 10 February 2011

Review: Jimmy Choo Eau de Parfum

Jimmy Choo Eau de Parfum sits in your hand like a blush pink glass grenade – poised and ready to detonate its heady toffee-sweet scent. Described as 'Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.' Where you see 'fruity' read 'sweet', but a dark treacly sweetness that lasts, not a passing sugary burst. Modern perfumes are often criticised for their lack of staying power: nobody could say that of this scent. I can smell it on the collar and cuffs of coats I've worn days ago. It doesn't mellow or fade.

Due to the shoe connection I was hoping it might carry hints of leather à la Hermès Kelly Calèche but the two scents are poles apart. Jimmy Choo has a little spice to temper its sweetness and while fruity perfumes aren't my thing it's far from cloying. I like this scent and wish that it felt more like me. I can imagine many people will love it. My immediate impression is of a very sophisticated, many-layered sister to The Body Shop's classic, Dewberry. (You might need to have been a teen in the 1990's to remember dousing yourself in Dewberry body spray but amazingly it's still available in the form of a bath and shower gel!)

My fragrance tastes like my wine preferences and sense of humour have become drier as I've got older, but for those partial to something fruity, heady and long-lasting, Jimmy Choo Eau de Parfum is for you.

It's available at from £33.15 for 40ml.


  1. Oh you'd love it! Strong and sweet like buttery toffee...

  2. I love my fruity fragrances so this sounds perfect, love the bottle design as well x

  3. Thanks for this La. Not one for me, I think, I am not a big fan of big scents, I can admire them on others but they swamp me and then give me a headache to boot, and why is it that the ones I do not have an affinity with hang around for days - Agent Provocateur I am looking at you *sniff* Thanks for a helpful review. Jan xx

  4. Ooh, i want!!

    Sadie x

  5. @beautydiarist - Agent Provacateur is my mum's fave! I know just what you mean - the perfumes I don't like always linger way too long. Even when it's only a quick spritz at the makeup counter! I've never found a big scent that felt like me. x


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