However, I don't like them as much as I used to. My experiences in journalism and blogging have taught me how advertising- and money-motivated the content is – when the beauty editor says she loves something, she has to say she loves it because the advertisers pay her wages. Magazines give me ideas: blogs provide the reality behind beauty editors' suggestions.
I always loved ELLE but it's really lost its shine through ever more annoying attempts to be 'cool'. The fashion pages are unwearable and abstract and the modular, formulaic layout of the articles bores me before I've read a word. As a subscriber I felt increasingly disappointed and irritated with the crap 'subscriber covers'. Black and white close-ups where half of the person's face is obscured by hair? What an exclusive treat! As an editor of careers magazines I'd help to choose the cover images for my publications: a bad cover really bothers me. I want glamour, not Kirsten Dunst with one eye. Subscription not renewed.
|Yawn. ELLE's subscriber covers.|